Every voice is distinctive.
As a former writer for Hallmark Cards, I’m an expert at channeling brand, character, and sender voices. I’ve been Darth Vader and Elsa, the Easter Bunny and Santa Claus, the voice of great grandparents, toddlers, and everyone in between.
Outside of greetings, I’ve written blog posts and social media for trusted health resources, caregiving specialists, and writing experts.
Every time I approach a project, I start with getting to know your brand’s voice. What are your company’s values and goals? What do you want people to know about your business? How can this content communicate your message while offering something memorable and valuable to your readers?
Brands I’ve Worked With
Books
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![Book cover featuring a child and loving grandparent]()
Lucky To Love You
A recordable storybook that keeps kids close to the important people in their lives.
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![Photograph of two girls lounging and whispering]()
Forever Sisters
A bestselling celebration of sisterhood that sold over 125,000 copies in its first edition.
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![An illustration of a princess in a bed]()
The Princess and the Pea
A feminist retelling of the classic tale in lighthearted verse.
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![An illustration of a bunny jumping]()
Bounce the Bunny Saves Easter
An Easter tale for kids, in verse.
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![Illustrated Asian boy with parrot]()
Danny’s Day Out
A sound enabled adventure story about a boy and his pet parrot.
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![illustrated sleeping girl. Tiny fairy watches from bedpost.]()
My Little Fairy
A children’s book published by Hallmark UK, republished as My Little Angel by Hallmark US.
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![photo montage of birthday candles, bicycle, girl's mary jane shoes, sidewalk chalk]()
Only Yesterday
A poetry collection inspired by childhood moments.
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![Spiral bound Hallmark Cookbook]()
Hallmark Channel Movie Night Recipes
A collection of orginal snacks and treats for Hallmark movie fans
Social Content
The social content below was created for Hallmark’s Instagram account, to highlight special people, important days, seasonal vibes, and shared humor. Some posts were created specifically for followers to share on holidays like Valentine’s Day and Mother’s Day.
Sample Articles
Writing about human connection is my focus. As a frequent contributor and food editor for Hallmark’s Ideas and Inspiration, I developed scores of lifestyle content that helped readers channel their own creativity and strengthen their relationships. I also wrote health and caregiving articles for Serviam Care Network, an organization focused on helping senior communities thrive within a value-based care system.
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![open tailgate with party set up]()
Tailgate Party Tips for a Pre-game Celebration
A pre-game tailgate is the ultimate pop-up party. You roll up to the stadium, unload, set up and suddenly you’re part of a big, happy community of fellow fans who are ready to eat, drink and show their team spirit in a big way.
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![one small act of caring can turn someone's day around]()
Resolve to Show You Care: Make This a Kinder, Happier New Year
Show you care. It’s the one resolution that can improve your relationships, make you happier and healthier, and create a better world.
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![senior woman with dog]()
Best Dog Breeds For Seniors
Are you a dog lover but unsure about having a canine companion of your own? If you do decide to adopt a dog, you may find that the benefits are far-reaching.
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![Doctor speaking with older patient]()
Showtiming: How Seniors Fool The Doc - And What To Do About It
Many adult children of older people tell a familiar tale: They take a parent who has multiple health issues to an appointment, and suddenly, Mom brightens up and claims she's completely healthy and symptom-free.
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![A man and woman looking shocked]()
Where Did Mom's Filter Go?
Ever wondered what possessed your mom to discuss bathroom habits during your last dinner outing? Or why your dad blurted out an opinion about the server's nose ring? They're cringe-worthy moments, but they may be entirely normal as people age.
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![recipe card on table near baked goods]()
Preserving Family Recipes
If you’ve decided to record some of your family’s treasured recipes, you’ve taken upon yourself a valuable, if laborious task.
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![food packaged with ribbon and card]()
Food for Friends in Need
Ever had a friend show up with dinner or a treat when you’re having a tough time? It’s just about the nicest feeling in the world.
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![three polar bear cupcakes]()
Polar Bear Cupcakes
Raise the cute-factor of your cupcakes 1000% by turning them into sweet-faced polar bears.
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![photo montage of sandwich, sausage bites and pastries]()
Football Food: 10 Game Day Recipes
Wondering what plays to call in your snack huddle? Here are 10 crowd-pleasing options for your snack playbook that will have your favorite fans dancing in their end zones.
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![photo montage of brownies, donuts and a cake topped with fruit]()
Fake it like you baked it: 10 ridiculously easy birthday cake ideas
No time or inclination to create a Pinterest-inspired custom birthday treat? Still want to look like you did? Our cake pros have some ideas and insider tips for turning store-bought cakes into custom works of art with just a few easy-to-find touches.
